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The development of the ticket printer within Datamax was driven by market research identifying the potential growth of thermal printer sales within the ticket printing industry. The driving force for the growth is the combined demands for automation, printing of variable data, reduction of fraud and the increased use of the Internet as an avenue to print and sell tickets.

The need for computerized ticketing to automate the admissions process is now expanding to medium and small applications. These emerging markets include small office/home office, E-commerce, and secondary schools and universities, all requiring a less expensive overall admissions system. Use of the Internet along with a reasonably priced ticket printer will allow the market to expand to these smaller venues. The use of a demand printer ensures accuracy and reduces the opportunity for fraud and waste associated with preprinted tickets. Because tickets are valuable, the printer must be very easy to use, simple to load, and simple to maintain.

The ST-3210 and ST-3306 are 203 and 300 dpi versions of the tabletop model, while the SV-3210 and SV-3306 are 203 and 300 dpi versions of the vertical in-counter model. A growing number of admission systems and ticketing software companies have already certified the Datamax S-Class for use with their products. From theme parks to movie theaters, from symphony halls to professional sports arenas, the Datamax S-Class is an excellent ticket printing solution designed to keep your business in business, while saving you money.