Display and Point of Purchase Services (POP)

Display and point of purchase (POP) services provide retailers and consumer goods manufacturers with displays, signs, racks, merchandise tables, store fixtures, store fronts and other materials to market products to consumers. The products that display and point of purchase (POP) services develop are designed to affect consumer behavior at the place and moment of purchase. In retail settings, point of purchase advertising is designed to increase foot traffic to a specific item. In some cases, a point of purchase stand can be used to provide product samples. Point of purchase signs are another important part of a retailer’s in-store marketing program. A point of purchase sign needs to be visually appealing, informative, and easy to read and recognize. POP signs can mount be wall-mounted, floor-mounted, or hung from the ceiling. Standalone products are also available.