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Customer Relationship Management Software (CRM)

About Customer Relationship Management Software (CRM)

Customer relationship management (CRM) software is used to support business processes, identify prospects, and retain customers. Typically, CRM software consists of modules such as sales force automation and customer communications management. Effective CRM software applications enable businesses to collect data about existing customers and organize that information for analysis and action. For example, an equipment supplier can use customer relationship management software to maintain a database with customer contact information and data about the machinery that clients have purchased. Using this information, the equipment manufacturer can determine which customers to contact when new machinery becomes available.


Engineering Web: Customer Relationship Management Software CRM - Machine Design

Pages: 1 - 3 of 6

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